MarketingVox cuenta que Yahoo ha aceptado indemizar a anunciantes por fraude de clicks.

All the online-advertising click fraud claims submitted to Yahoo will be subject to review by a retired federal judge who will oversee the refund process. “We want to keep our advertisers happy,” Yahoo lawyer Reggie Davis is quoted as saying. “Whatever credits are owed will be 100 percent forthcoming.”

Así mismo Yahoo! Search Marketing estaría dispuesto a dialogar con sus competidores para definir un standard de qué es y qué no es click-fraud.